Automatic reactions to anomalies

Some anomalies call for an immediate, standard response. Automatic reactions turn the daily anomaly check into proposals — or, under the auto policy, into applied changes.

What it does

The reaction table is fixed and conservative: a spend spike leads to a proposal to pause the campaign that contributed most; a rise in cost per conversion leads to a proposal to reduce its budget by 20% (never more than the client's limit). CTR and conversion drops only notify.

Before any reaction: observe clients get nothing; a campaign a person changed recently is left alone during quiet hours (24 by default); at most 3 automatic reactions per client per day; no duplicate while a previous automatic proposal is open. Preliminary data never triggers reactions.

Why it helps

• Stop runaway spend overnight.
• Consistent, documented responses to common problems.
• Strict caps prevent automation from overreacting.

How to set it up

1. Enable the anomaly check automation for the client.
2. Set quiet hours and the daily reaction limit.
3. Choose the client's write policy: propose (approval) or auto (reversible changes within limits).

Good to know

• Automation can never exceed limits; only a human owner can override them.
• Each reaction is logged with the job's trace ID.

Originally published at AdAce Ads blog.