# Conversions broken down by action type

A campaign's conversions are usually a mix of actions. The breakdown by action type shows exactly which ones happened and how much value each brought.

## What it does

For Google Ads, conversions are broken down by conversion action with their values. For Meta, actions are read with their types — lead, purchase, complete registration, contact, custom conversions and more.

The breakdown is stored daily with the rest of the analytics, so you can check it for any period and see when a new action type started or stopped firing.

## Why it helps

- Spot a tracking problem when an expected action disappears.
- Understand whether a campaign drives the actions you pay for.
- Separate primary goals from secondary micro-conversions.

## How to set it up

1. Open Analytics for the account and period.
2. Open the conversions breakdown for a campaign.
3. Compare action types and values; adjust the client's KPI event if needed.

## Good to know

- Only actions reported by the platform are shown; website events not linked to ads appear in GA4 reports.
- Values are shown in the account currency.

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*Originally published at [AdAce Ads blog](https://ads.adace.website/en/blog/analytics/conversions-by-action-type).*