Create a Google Display campaign with a responsive display ad

Display campaigns bring reach and remarketing across Google's network of sites and apps. AdAce Ads creates a paused Display campaign with its first responsive display ad in one step.

What it does

The package includes the budget, a paused Display campaign on the Display Network only, bidding and the EU declaration, countries, a standard display ad group, images and a responsive display ad. Required: a landscape image 1.91:1 and a square image 1:1; optional logos 1:1 and 4:1; 1–5 headlines up to 30 characters, one long headline up to 90, 1–5 descriptions up to 90 and the business name.

All of it is created atomically and read back. Enabling is a separate approved status change.

Why it helps

• Reach and remarketing campaigns set up correctly.
• Image rules are checked locally to avoid rejections.
• No accidental spend until approval.

How to set it up

1. Open Campaigns and press “New paused campaign”.
2. Choose a Google account and the Display type.
3. Upload images and logos, enter texts, set countries and bidding.
4. Create, review and propose enabling.

Good to know

• Use Google audiences on ad groups to turn Display into remarketing.
• PNG or JPEG images up to 5 MB.

Originally published at AdAce Ads blog.