Guides that apply to any advertising platform: tracking and attribution, reporting, experiments, lead quality, budgets, change control, AI analysis and agency workflows. Start here when your question is not tied to one ad platform.

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Strategy and measurement guides

Guides that apply to any advertising platform: tracking and attribution, reporting, experiments, lead quality, budgets, change control, AI analysis and agency workflows. Start here when your question is not tied to one ad platform.

Recruiting landing page that turns driver ad clicks into candidatesBuild a landing page for truck driver job ads: first screen, messenger buttons, requirements, honest pay, matching language and tracking every contact.3 min readConversion tracking audit: Google tag, GA4, conversions and Meta pixelCheck a client's website for Google tag, GA4 stream, key events, Google Ads conversions, conversion linker, auto-tagging and Meta pixel.2 min readGA4 setup wizard: property, web stream, key event and Ads linkCreate a GA4 property with a web stream, a key event, a Google Ads link and auto-tagging in one reviewed plan — no manual clicking in GA4.2 min readMark GA4 key events and link GA4 with Google Ads in one clickFix audit findings with buttons: mark the event your site sends as a GA4 key event, link GA4 to Google Ads and enable auto-tagging.2 min readPublish tracking tags through Google Tag Manager with rollbackPrepare a Tag Manager workspace with the Google tag, lead trigger, GA4 event, Ads conversion, linker and Meta pixel — publish with your password.2 min readClient KPI event: judge campaigns by the business goalSet one KPI event per client so conversion campaigns are judged by it everywhere — analytics, reports, monitors, agents and AI answers.2 min readCount form submissions as leadsOptionally add a Tag Manager form submission trigger so GA4, Google Ads and Meta count completed forms as leads alongside clicks.2 min readGoogle Tag Manager access: which Google account sees your containerFind which Google account can see the Tag Manager container on your site, pick the right one, and publish tag changes with 2FA and rollback.3 min readAd landing page check: match every ad to its page before launchBefore launch, check that each ad's landing page is in the right language, repeats the ad's promises and has buttons the live GTM container counts.3 min readConversion tracking for WhatsApp, Telegram and call leadsTrack leads who write in WhatsApp or Telegram or call instead of filling a form: GA4 events, Google Ads and Meta conversions, and a lead script.4 min readSeparate business outcomes from diagnostic conversions in your scorecardBuild a two-level KPI scorecard that keeps sales and qualified leads separate from page visits, button clicks and other diagnostic actions.4 min readBuild an attribution reconciliation sheet without double-counting salesExplain differences between GA4, CRM and advertising reports with a definition matrix and exception ledger rather than adding their conversion totals.3 min readScore the match between an ad promise, page evidence and next actionUse a claim-to-proof scorecard to identify missing conditions, weak evidence and confusing calls to action before testing a landing page.3 min readChange proposals: every write starts as a reviewable planIn AdAce Ads every change — from a person, the AI analyst, an agent or an automation — is a proposal with before, after, reason and limits check.2 min readApproving changes: a button or a plain “yes”, no codeApprove changes with a button or a plain “yes” in the chat, no code; the approval is bound to the exact proposal you reviewed and expires if late.2 min readWrite policies per client: observe, propose or autoChoose per client whether the service only observes, proposes changes for approval or applies reversible changes automatically within limits.2 min readChange limits: max change, daily increase and writes per hourHard limits per client stop oversized changes: maximum change per operation, maximum daily increase and writes per hour.2 min readDaily budget cap for Google and Facebook ads per clientSet a ceiling for any daily budget of a client's campaigns and ad sets; raising or removing the cap requires the second factor.2 min readWrites to existing campaigns: an owner switch per accountCampaigns created by AdAce Ads are writable by default; writes to your existing campaigns are enabled per ad account by the owner with a switch.2 min readEmergency stop for all live writesOne switch stops every write from the workspace to ad accounts instantly — proposals, automations, agents and AI clients included.2 min readIsolated executor: read before writing, verify afterApproved changes run in a separate process that re-reads the account, refuses if it changed, writes only the approved fields and verifies.2 min readUndo: restore the previous state of an executed changeRevert executed budget, status, bid, targeting, keyword, audience and suffix changes with one action — as a new, verified change.2 min readAudit log: who did what, when and from whereEvery proposal, approval, execution, undo, connection, policy change, publication and sign-in event is recorded with its author and origin.2 min readApproved ad change went stale? Why it is refused and how to redo itWhy a waiting or approved Google or Meta ad change is refused when the campaign changed meanwhile, and how to recreate it safely with current data.4 min readEdit landing pages safely: FTPS, automatic backups and rollbackEdit a client's landing page over encrypted FTP with a backup before every save, read-back verification, conflict protection and one-click rollback.4 min readWrite an advertising experiment hypothesis that can change a decisionDefine a test's decision, mechanism, primary outcome, comparison, guardrails and uncertainty before changing campaigns or judging a winner.3 min readSet advertising test stop rules before the first observationSeparate planned evaluation, budget exhaustion, invalid data and operational emergencies so that ending a test does not automatically declare a winner.3 min readSet advertising approval service levels without turning silence into consentDefine response windows, backup reviewers and expiry handling for advertising budget decisions without treating a missed deadline as approval.3 min readKeep an advertising change and experiment ledger to explain overlapping effectsConnect advertising changes, hypotheses and external events in one ledger so coinciding actions are not mistaken for a single proven cause.3 min readDecide whether an advertising rollback is safe in the current stateReview current state, dependent changes and irreversible effects before restoring an advertising setting from an earlier snapshot.3 min readAI ads analyst: ask about your Google and Facebook adsAsk questions about a client's accounts in plain language; the AI analyst reads data with tools and shows the sources behind its answer.2 min readAI-drafted change proposals for human approvalThe AI analyst can draft budget, status, negative keyword and other proposals with a rationale — a person approves them or the client's policy applies.2 min readAI period summaries for an ad accountGet a written summary of an ad account for any period — what changed, what worked, what needs attention — built from tool calls with sources.2 min readAI ad copy generator for Google and Facebook adsGenerate ad copy variants for Google (headlines 30, descriptions 90) and Meta (primary text 125, headline 40, description 30) — over-limit variants are dropped.2 min readHow the AI analyst protects your dataAd account data is passed to the model as untrusted content, secrets are scanned before any request, and the AI works only within your role.2 min readAI usage limits: monthly, daily per user and per taskKeep AI costs predictable with a monthly workspace limit, a daily limit per person and a maximum cost per task, with an 80% warning.2 min readMultilingual ad copy with AI: English, Russian, Ukrainian, SpanishWrite Google and Meta ad copy in English, Russian, Ukrainian and Spanish with an AI assistant that respects length limits and niche rules.4 min readBuild a creative testing matrix around arguments, proof and formatTurn a creative brief into distinct learning questions, with supported claims, planned comparisons and business outcome criteria.3 min readWrite qualifying ad copy that sets honest expectationsDecide which price, scope and service conditions belong in an ad, then evaluate fit and useful enquiries instead of click volume alone.3 min readWrite read-only AI advertising prompts that explicitly forbid tool writesBound an AI advertising analysis by client, dates, permitted evidence and output, while explicitly prohibiting proposals and all mutating tools.3 min readCheck the evidence behind an AI advertising recommendation before decidingReview an AI recommendation for source support, compatible dates, calculation accuracy and justified uncertainty before considering an account action.3 min readBuild an AI advertising analyst evaluation set from your own saved snapshotsEvaluate an AI ad analyst on fixed read-only cases with expected answers, missing-data tests and hard safety gates instead of persuasive prose.3 min readScheduled automations: sync, anomalies, pacing, connections, reportsSchedule data syncs, anomaly checks, budget pacing, connection checks and client reports per client, in the client's time zone.2 min readAutomatic reactions to anomaliesOn a spend spike, propose pausing the top contributing campaign; on CPA growth, propose a 20% budget cut — within limits and quiet hours.2 min readAd budget pacing: monthly spend against the client's targetSet a monthly budget target with a tolerance and get notified when the month's spend runs ahead of or behind plan.2 min readAd Ops agents: a five-step wizardBuild an agent for a client in five steps — instructions, scope, decision rules, guardrails and review — that proposes changes on a schedule.2 min readAgent templates: from Spend Spike Sentinel to Creative Fatigue WatcherStart from ten built-in agent templates — tracking watchdog, spend spikes, negatives, waste, winners, CPA and ROAS guardians, creatives.2 min readAgent guardrails that can never be softer than the client's policyLimit agents by budget change, proposals per run, reversibility, money movement, quiet hours, daily cap and minimum data days.2 min readAgent inbox and measured impact at 7 and 14 daysReview agent proposals with rationale and expected impact, reject with a reason, and see the measured effect 7 and 14 days after applying.2 min readMonitors: incidents for CPA spikes, ROAS drops, delivery and trackingMonitor CPA spikes, ROAS drops, non-delivery, spend pacing, tracking gaps, exhausted budgets, pixel health and GA4 results per client.2 min read

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Originally published at AdAce Ads blog.